Marketing Support Services

WE ARE MARKETING SERVICES SPECIALISTS

The combination of our marketing skillsets allows us to provide custom solutions that meet our clients exact marketing and sales development needs.

In practice it means that we can provide clients with an external marketing department service, tailored to their exact specifications, that delivers a short, medium and long term marketing programme that has been designed to achieve sales growth targets and accountable returns on marketing investment

tailored Marketing Support Services

With in-depth, heavyweight proven expertise across a wide range of marketing disciplines, our range of creative marketing services are designed to be individually focused or collectively combined in the development and delivery of our clients’ sales and marketing objectives. These include:

Marketing Management Services

We provide an outsourced marketing support service tailored to meet our clients’ current and developing marketing needs
We are specialists in all the areas of our marketing expertise and can provide strategic and tactical input as is required
All our resources are in house from creative marketing expertise through to creative design, to artwork and print, to account management and reporting, to marketing programme implementation

Project Management & Client Servicing

At the core of all our specialist marketing services is our project management and client servicing expertise.
We provide a fully integrated management resource from project evaluation to creative concept development, to project budget and schedule preparation, to ongoing client communication and project coordination, through to marketing team coordination and reporting.

tailored client benefits

We provide an established multi-discipline external resource service
We provide an immediate calibre of heavyweight marketing resources input
Our external services remove the necessity of clients having to recruit and manage an internal resource
Our services are geared to meet and grow with our clients' marketing and sales development needs
We project manage and implement all agreed and budgeted marketing activities and campaigns
Marketing Management Support Services (Charged on a retained monthly fee basis)
External Marketing Agency Support Services • Marketing Planning and Campaign Management • Budget and Schedule creation and Coordination • Marketing Campaign Coordination and Implementation
Specialist Marketing Services (Charged on a quoted project basis)
Catalogue Design and production • Data Publishing and Management • Digital Services including social media and SEO • PR, Editorial and Event Services • Sales Promotion and Direct Marketing
Design & Graphic Services (Charged on a quoted project basis)
Graphic Design and Branding • Sales and Promotional literature • Event graphics, build and coordination • Copywriting • Illustration and Infographics • Photography • Website Design and Build

Marketing Planning and Sales Development

At the outset, and based on joint evaluation with the client, a Marketing and Sales Development overview report would be prepared as the basis for detailed discussion and approval
Based on an agreed evaluation of the above, detailed budgets and schedules would be produced and would form the basis of the ongoing marketing programme
Each agreed marketing project would be fully costed and developed in terms of its timeline, creativity requirements and project team participation
An ongoing review and assessment of the programme implementation, would be done on a monthly and quarterly basis with action and task allocation being updated and circulated by Cashman & Co
The retained monthly invoice will be based on the calculation of the time involved in creating, managing and implementing the programme. Costed projects will be invoiced in line with their agreed schedule

market sector segmentation analysis

Your company could be in a unique position to provide products or services not only for your existing client base, but also to deliver a range and value that no other business is offering.

We look at marketing a business growth strategy focusing on introducing new and existing products to new markets. Ideally this market development research can support your business to recognise and enhance new sales opportunities for the current range of products in the otherwise untapped markets.

Based on basic information supplied by you, we can undertake an outline segmentation analysis of your potential target markets and customers, with a view to adding these sectors to your product offering. At the same time we eliminate oversubscribed suppliers where there is no benefit for selling opportunities and identify the most lucrative where the range of products and potential demographic is larger.

Helping buying group members build new business

Cedabond - The UK’s largest independent catering wholesalers buying group

Cedabond

Marketing services project: Members Fully Personalised Catalogue

Co-ordinating and creation of 212 page annual catering supplies catalogue with approximately 4800 product SKUs, fully personalised throughout to each participating member company. Individual member personalisation included bespoke four page cover and intro pages, full member contact details and optional sales messages on all product pages as well as all product codes and prices personalised to the individual member.

H&B Group – The UK’s largest independent builders merchant wholesalers buying group

Marketing & Support Services

Marketing services project: Product Page Library

Provision of Members Product Page Library containing pre-prepared page artwork templates organised by product category, range and brand. Each member was able to pick and mix their relevant selection of pages, for collating with personalised covers and order forms, into their own bespoke catalogue.