daiwa sports - Providing enjoyment and positive feeling to fisherman for years

• b2b and b2c catalogues

• multiple language and pricing versions

• separate pricelists

Daiwa's evolution has always been associated with their state-of-the-art technology. and their catalogue production was no exception. Over several years and many meetings with the team, we proposed  that the whole whole design and production process be overhauled. After listening to reseller feedback, the two main catalogues, one for the Scandinavian market and one for the UK, now incorporate a simpler price list format and up to eight separate pricing variables. All catalogues are data driven which enables the client to make last minute changes that can be instantly reflected in the artwork files.