Beauty Express is part of the Salon Services group of companies and is synonymous with professional hair & beauty products 

• 10 sections

• over 300 pages

• engaging in-situ shots

Beauty Express is a top supplier to the beauty and spa industry, with award-winning beauty equipment, and needed a catalogue and promotional leaflets that reflected that ethos. We worked with them to showcase a diverse range of products and were able to highlight both "own brand" and professional products. We focused on increasing the visibility of these as well as best sellers, whilst drawing attention to high ticket items by positioning, logos and cross selling features for maximum offf-the-page selling benefits.

what’s new?

• Hard sell retail section
• Own brand product features
• Cross section design continuity
• Helpful hints and tips panels